Commission for the Center for the Promotion of Science. Generative logo and brand identity.

The inspiration behind the logo was light as the carrier of information and communication, and as the medium of cognition. Humans perceive objects by receiving light bounced off of the objects being observed, and while this enables us the cognitive rendition of our surroundings, light itself cannot be perceived while it is transmitting this information.

An isometric grid cube was used as the base, and the points of reflection are confined to the key points of the grid. This gives an underlying structure inside of which 8 light beams are bouncing off while changing frequency. An isometric grid cube was used as the base, and the points of reflection are confined to the key points of the grid. This gives an underlying structure inside of which 8 light beams are bouncing off while changing frequency.

The concept, design of the logo, and the branding campaign for CPN were done by Jovan Mikonjić, Radoš Vujaklija, and Marija Nikolić. I was responsible for implementing the generative version, which was done in Processing.